Free shipping isn’t free

Trying to paint baking in the shipping cost into the item’s sale price as some diabolical anti-consumer ploy but in reality that’s exactly what customers want. Yes I know free shipping isn’t actually “free”, just like how free returns aren’t free and customer service isn’t free and the warranty isn’t free and the credit card transaction isn’t free… But I still don’t care. Tell me ONE price — inclusive of everything — up front, and I’ll decide if I want to buy your product or not.

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